The most popular way for a person to come across a website in Hartford, NY is by going through a search engine.?Google is the most popular, so it?s important to target their results a lot more than other search engines. Businesses that use internet marketing and SEO have a clear advantage over those that don?t. Here are some incredible stats about search engines that you may not know:
- 75% of Americans use search engines on a regular basis.
- 56% of all Americans are using one each and every day.
- 40% of all search engine searches are for local businesses and services.
- 54% of Americans?frequently use the internet instead of the phone book to find local services.
- 92% of all nearby Hartford, NY searches will eventually convert into a sale.
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The whole search engine industry used to be about very short ?keywords? that would lead people to finding the website they were looking for. Everyone used to merely type things like ?Hartford Real Estate? into a search engine, check out the first number of results then make a decision.
Businesses who fail to use internet marketing and SEO will have a difficult time getting new customers.
Nonetheless,?these times consumers have grown to be much better at searching with Google, so keywords have progressively become longer as a way to return far more relevant results. For instance, instead of just ?Hartford Real Estate? which may give us some good websites for that keyword, we might be looking for something a little more specific.
Therefore, we might type ?Hartford Low Price Apartments?. The reason we would do that is because we?re fed up searching through websites that don?t offer us the possibility to see any low price housing, so we?re searching using Google instead of simply clicking on various websites.
This kind of mentality seems to have revitalized the world of small businesses online. Instead of just searching for a product or service,people now look for a niche product or service in a particular area. This means that, instead of massive chains dominating the search results, small business websites that use internet marketing and SEO?(even in Hartford) are flourishing.
Without it, you simply aren?t going to know how to get your website found on the front page of Google when local consumers search for your product or service. The competition won?be that fierce considering that you?re competing for much more targeted keywords, but you?ll still need to be able to be found by these Hartford buyers in order to succeed.
With more people moving towards local searches, you?re going to need to target your internet marketing?to certain keywords and areas. If you fail to do it, you?ll be competing with the key players within your industry nationally, and it?s a battle you almost certainly won?t win.
Find out exactly how we can help get you a lot more leads, much more customers, and a lot more money in a trouble free and easy to understand way. Call 518-595-3098 today for a free consultation and online analysis. Hartford, NY internet marketing and SEO services by?James W Sweeney.
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