Bank of Ayudhya is targeting more online payment service business, as it aims to cash in on the growing number of people using the Internet and mobile devices.
The Nation
BAY has teamed up with CyberSource, a global payment management company and a subsidiary of Visa International, for the supply of high-security technology and fraud-tackling services to ensure the trustworthiness of the payment platform to consumers and merchants, Phillip Tan, head of the bank?s E-Business Group, said yesterday.
Krungsri e-Payment services will accept secure online payment for plastic cards issued by financial institutions across the world, while the technological support from CyberSource will strengthen the sales of local e-commerce merchants, he said.
While the e-payment customer base for Krungsri operations has continued to rise steadily, only about 500 traders have participated to date, he said.
The bank now hopes to attract more than 5,000 merchants that sell products and services online to join Krungsri e-Payment.
With the new e-Payment technology supporting local e-commerce, the bank expects more merchants will extend their operations from face-to-face dealings to online trade, he said, adding that this would also enhance their opportunities to grow amid the single market under the fast-approaching Asean Economic Community.
Krungsri will start promoting the services to existing merchant customers in?
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