robstephaustralia (flickr)
You?re a property manager, and you want to take advantage of Facebook as a marketing tool. So you?ve?opened your business? Facebook page.
Then, to make it useful to potential tenants, you?built out your Facebook page.
Hopefully, you have then?optimized your Facebook page, and people are finding your company,?driving some traffic to your website.
But Facebook marketing is a marathon, not a sprint. Your reach ? how many fans you have and how many people see your content and page ? stands to increase over time. Well, at least if you stay on top of the page and make it worthwhile for users. So what are you continuing to do to convince potential renters to like your page and content? Keep your company in your fans? newsfeeds and also increase your reach by posting useful content about your area regularly.
You may be wondering what the magic number of posts is to keep your clientele growing and retain their interest. The expert wisdom is that once a day, or even once every other day, is ideal. You don?t have to spend a lot of effort on this task specifically ? posting a local news article would suffice. But if you have a company blog, you should post each article to Facebook for sure. Get that content out there ? that?s what these fans are for! Potential renters do want to read what you have to say about the area and the market, so make sure they can have another outlet to find your content. And definitely optimize for the morning. Your blog is professional so people are more apt to read it at work or while in a work mindset.
In the event that your company posts to its blog more than once a day, or you find more than one useful local news piece to share, you should pick the best article of the day to post to Facebook. The fewer posts you have per day, the more likes and shares the users will leave on each post. This is important because the amount Facebook will show your content in news feeds is related to how many people liked, commented on, or shared the posts. And conversely, users do not appreciate those who spam their feed. They want you in the mix, not to be the whole mix.
(Now that you are a Facebook content expert, you might want to review how some users?get kicked off Facebook?so as to avoid that issue,?and check up your good reputation?every once in a while.)
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